Campaigns
Create, schedule, execute, and analyze email campaigns at scale with CeramicCRM.
Campaign Management
Campaign Management in CeramicCRM enables marketing teams to create, schedule, execute, and analyze email campaigns at scale. It provides targeting, personalization, and scheduling capabilities while maintaining enterprise-level performance and deliverability.
Key Capabilities
Email Campaigns
- Rich HTML Emails: Responsive design with visual template editor
- Jinja Templating: Dynamic content with Jinja2 template syntax
- Personalization: Template variables populated from profile data
Scheduling
- One-time Campaigns: Send immediately or schedule for later
- Countdown Clock: Live countdown timer on the dashboard and campaign detail page for scheduled campaigns, showing days, hours, minutes, and seconds until launch
- Timezone Intelligence: Send at optimal local times — scheduled times display with GMT offset
- Throttling Controls: Manage sending rate
Targeting & Personalization
- Segment-based Targeting: Use any segment as audience
- Dynamic Content: Personalize with profile data
- Exclusion Lists: Suppress specific profiles
Performance Analytics
- Real-time Metrics: Opens, clicks, conversions
- Delivery Reports: Bounces, unsubscribes, spam
- Comparative Analysis: Compare campaign performance
- Export Reports: Download detailed analytics
Campaign Types
Broadcast Campaigns
Mass communication to large audiences:
- Newsletter distributions
- Company announcements
- Product updates
- Event invitations
Getting Started
Quick Campaign (5 minutes)
- Select your audience segment
- Create your email content
- Review and send
First Production Campaign
- Define campaign objectives
- Build target segment
- Create compelling content
- Schedule and monitor
Best Practices
Campaign Planning
- Define Clear Objectives: Set measurable goals
- Know Your Audience: Use segmentation effectively
- Monitor Performance: Track metrics in real-time
- Iterate and Improve: Learn from each campaign
Content Creation
- Keep subject lines under 50 characters
- Use personalization tokens wisely
- Optimize for mobile devices
- Include clear CTAs
- Test rendering across clients
Timing & Frequency
- Respect timezone differences
- Avoid over-messaging
- Test optimal send times
- Consider audience behavior
- Plan campaign calendar
Compliance & Deliverability
CeramicCRM includes built-in compliance tools (unsubscribe management, consent tracking, suppression lists) and deliverability features (SPF/DKIM/DMARC, IP warming, bounce handling). For detailed compliance and deliverability information, see Developer Documentation.
Email Providers
- AWS SES — Production-grade email delivery
- MTA-API — Custom SMTP relay integration